The Guadagnucci Museum in Massa will give Christmas gifts to its public

The Guadagnucci Museum in Massa, a member of the National Association of Small Museums (www.piccolimusei.com), has always upheld close ties with the local area and its community by focusing on welcoming visitors and offering original experiences. To express this feeling, on the occasion of the holiday season, the museum will welcome its public with a gift. This will be a real gift and not a gadget: it may be a small envelope with a few seeds of flowers or ancient plants from the area, a special publication, a story, a gesture that explains the passion that gave birth to the museum. In fact, the gift is meant to indicate that in small museums the first resource is the people, those who work there, those who care for the collections, those who opened the museum, those who visit it, and the citizens who identify with it or collaborate with it.

“The Guadagnucci Museum,” explains Culture Councillor Nadia Marnica, “opens to visitors through innovative and inclusive forms, with the goal of making everyone feel an active part of this magical place.” A poster campaign in the municipalities of Massa, Carrara, Sarzana and Versilia and a parallel social and web campaign invites old and new “friends” of the museum to dedicate a thought through a post to the spaces of Villa La Rinchiostra, the works of Gigi Guadagnucci or the activities organized by the museum institution. The mechanism is simple and immediate at the same time, says director Cinzia Compalati: “You get in touch with one of our forms of communication, post a thought of yours about the museum on Instagram or Facebook and show it at the entrance. We will welcome you with a gift!”

The Guadagnucci Museum (at 175 Via dell’Acqua in Massa) is open to the public Tuesday through Friday from 9 a.m. to 1 p.m., Saturday and Sunday from 3 to 6 p.m. Closed Mondays, Christmas, Boxing Day and New Year’s Day. Free admission until and including January 2. The museum will subsequently be open to the public Tuesday to Friday from 9 a.m. to 1 p.m., Saturday and Sunday from 3 p.m. to 7 p.m.; full ticket euro 5, reduced euro 3, free admission on the first Sunday of the month.

For information: museoguadagnucci@comune.massa.ms.it, www.museoguadagnucci.it. For more information on the project “Welcoming Museums. A gift awaits you! XMas Edition”: www.museoguadagnucci.it/notizie/ti-aspetta-un-dono/, www.facebook.com/museoguadagnucci, www.instagram.com/museo_gigi_guadagnucci/.

The Guadagnucci Museum opened its doors to the public in 2015 to mark the 100th anniversary of the birth of Gigi Guadagnucci (Massa, 1915-2013). A great sculptor who was born in Massa but trained in France and lived for a long time in Paris, Guadagnucci was one of the foremost marble masters of the 20th century.The museum originates from the donation of a substantial nucleus of his works, given by the artist himself and his wife to the Municipality of Massa in 2012 with the specific goal of opening a museum containing a significant selection of his production. The location, the ground floor and basement of the seventeenth-century Villa La Rinchiostra, surrounded by a splendid park, had been identified when Gigi Guadagnucci was still alive: the sculptor believed that the opening of a museum could form the basis for transforming the villa into a hub dedicated to contemporary arts. The museum - set up by architects Giuseppe Cannilla and Alberto Giuliani - houses forty-six works by Gigi Guadagnucci executed between 1957 and 2005, documenting the artist’s entire creative journey. For more information: www.museoguadagnucci.it/la-villa/.

Image: Villa Rinchiostra, home of the Guadagnucci Museum. Photo by Enrico Amici

The Guadagnucci Museum in Massa will give Christmas gifts to its public

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