Schmidt: "We will accompany you virtually to the Uffizi, live version"

Kicking off tomorrow is the Uffizi Galleries’ new social project, Uffizi On Air.

"As with the spring lockdown," said Director Eike Schmidt, "this time the Uffizi will stay in touch with all of you: now, with Uffizi On Air, we are offering an even more direct way to share our treasures with the world. And there will also be an opportunity for the public to ask questions and get answers live. If we cannot physically take you to the museum, with this new social project we will accompany you there virtually, in a live version, making ourselves available to satisfy your desire to know and your curiosity."

Every Tuesday and Friday, at 1 p.m., live videos will be offered on the official Facebook profile of the Florentine museum venue, with curators and specialists explaining the works of art, their details and secrets, and telling anecdotes and curiosities about the museum and its history.

The first live video will be led by Galleries director Eike Schmidt himself, who, after presenting the project, will lead viewers on a discovery of the Buontalenti Tribune.

During the lockdown period, other long-distance communication activities will also be enhanced, as was already the case during the March lockdown: among the planned initiatives is the online “transposition” of the latest triptych of exhibitions inaugurated in recent weeks, with dedicated hyperviews accessible on the website www.uffizi.it( Joseph Wright of Derby’sExperiment for the first time in Italy, The Return to Florence of Raphael’s Leo X, and Empress, Matrone, Liberte. Faces and Secrets of Roman Women).

The Uffizi has already achieved great success on social media: the videos of the My Room series on Facebook, featuring Galleries staff illustrating masterpieces and spaces, have reached millions of views in just a few months since opening; on Instagram they have reached over 561 thousand followers, and the TikTok channel, opened in April, is, along with the Prado, the museum with the most followers in the world (over 60 thousand).

Schmidt: "We will accompany you virtually to the Uffizi, live version"

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