At the Borghese Gallery in Rome, the extensive works campaign that began in February 2020 and involved all public services, from the ticket office to the bookshop, from the cafeteria to the audioguide rental and checkroom, has come to an end. The Roman museum now presents to its visitors the new spaces on the museum’s basement floor, those intended for reception, which were affected by a renovation of the rooms, furniture and finishes, and air conditioning and electrical systems.
The complete renovation of the entire area was aimed at enhancing the Gallery’s spaces and their functions, to enhance their possibilities and make them more welcoming and efficient for museum visits, while constantly respecting the building’s monumental constraints. This major campaign of works was also an opportunity to restore the monumental staircase of the facade and terraces, as well as to equip the Gallery with state-of-the-art technological networks, adequate for the impressive flow of visitors.
Alongside the operations of restoration and redefinition of the spaces, the museum had also launched, entrusting the Lorenzo Marini Group studio, a redefinition of the integrated communication system that will see the use on site and online of new graphics and a new logo in all the Gallery’s communication apparatus.
Galleria Borghese’s new logo is intended to emphasize and enhance the dual soul of the museum, a famous collection of paintings and sculptures and a 17th-century mansion whose decorative and stylistic layout creates an indissoluble unicum between building and collection. At the outcome of the tender procedures, the cafeteria was entrusted to Molto, which offers the public a service ranging from breakfast to lunch to aperitifs, while the bookshop was entrusted to the company Artem.
Rome, Borghese Gallery opens new reception spaces |
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