Pirelli HangarBicocca launches Bubbles project to "navigate" contemporary art

As of March 9, 2021, the new digital project Bubbleswhichsees the Pirelli HangarBicocca website transformed into a dynamic and constantly updated content map revolving around art and artists-is online.

The Bubbles project is a digital environment designed to explore the universe of contemporary art and to rediscover, through a fluid browsing experience, the extensive production of content created by Pirelli HangarBicocca around exhibitions and cultural events. In fact, the new website does not only offer the opportunity to complete or prepare for a visit to the exhibition spaces, but also intends to be an autonomous context, an independent and effective tool for anyone wishing to stay updated on contemporary creativity issues: from enthusiasts to students, from researchers to curious users.

Navigation is structured to encounter five different types of “Bubbles,” true “bubbles” of textual, video and audio material that offer different categories of experiences. Through the Watch, Read, Listen, Connect and Experience Bubbles, it is possible to address a multitude of topics and themes through videos or excerpts from articles and catalogs, explore Pirelli HangarBicocca’s exhibitions from a different perspective, listen to artists’ music playlists, connect to side projects and even participate in real time in events made available via streaming. Interviews, videos, essays, links to related projects, playlists, and live streams make pirellihangarbicocca.org a digital space populated with interconnected content that allows the user to transit from one in-depth study to another following their own interests and goals.

With an accessible and direct search mode, the new website aims to facilitate the use and retrieval of information and make it more immediate to consult archival materials, access in-depth topics and participate in digital initiatives. In addition to consulting the information part, the user can choose to float from one “bubble” to another, discovering and arranging content.

The new design renders a dimension characterized by the fluidity of lines, pliable and rounded strokes, a graphic representation composed of shadows, blurs, soft shapes and overlapping planes that traces a variable, open digital space with blurred boundaries, an environment in which to float among the “Bubbles,” standing on the surface or diving into the depths. It opens the site with the profile of the former industrial building of Pirelli HangarBicoccareso with a slight sloping line, indicating the presence of a new hub and the possibility of experience both real, in the physical spaces of Via Chiese in Milan, and digital on the web.

The Bubbles project was conceived and developed with the aim of enriching the ways in which contemporary art is disseminated. Through the sharing of quality content,Pirelli HangarBicocca intends to expand the institution’s cultural proposal by making it available to the public, in line with its mission that has been represented and communicated for years with the hashtag #ArtToThePeople.

To visit the Bubbles project, visit the official website of Pirelli HangarBicocca.

Pirelli HangarBicocca launches Bubbles project to "navigate" contemporary art

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