Peggy Guggenheim Collection's new website online


The Peggy Guggenheim Collection launches its new site, entirely redesigned to be accessible to all users, both in graphics and content

The Peggy Guggenheim Collection launches its new site, completely redesigned in both graphics and content.

The new site, which can be visited at guggenheim-venice.it, was born from the collaboration between the Basilico agency team and the museum’s staff with the intention of responding as best as possible to the needs of users: a sort of “user journey” designed for all visitors, from art enthusiasts to families, from students to teachers, from scholars to researchers, from journalists to collectors and the simply curious.



A platform that intends to be a gateway to the museum and its many initiatives and activities, as well as a communication tool with an essential and fast design, allowing intuitive access to content related to current exhibitions, artists and works in the collection, scheduled appointments, and online ticket purchase.

Continuously updated, it serves as a digital archive, where you can find in-depth information on the masterpieces in the collection, the figure of Peggy, and the history of Palazzo Venier dei Leoni, the museum’s headquarters in Venice.

Four mainsections introduce different topics of interest, such as all the information related to how to visit, an in-depth look at the artistic heritage that the museum holds, programs designed for schools, families and children, the calendar of exhibitions and events, and, finally, the section dedicated to those who wish to support the museum.

Peggy Guggenheim Collection's new website online
Peggy Guggenheim Collection's new website online


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