Peggy Guggenheim Collection and Lavazza Group together to support all museum accessibility activities


The Lavazza Group becomes an Inclusivity Supporter of the Peggy Guggenheim Collection in Venice to support all the accessibility activities that the Venetian museum caters to its audiences.

The Peggy Guggenheim Collection in Venice announces a new collaboration with the Lavazza Group, which takes on the role of Inclusivity Supporter, supporting all the accessibility activities that the Venetian museum addresses to its audiences. This collaboration, in line with the Collection’s primary mission, aims to strengthen the shared commitment to inclusion, promoting art that is open and accessible to all.

Indeed, the primary objective of the Peggy Guggenheim Collection has always been to preserve its artistic heritage so that it can be enjoyed by an increasingly diverse audience: children, adults, Generation Z youth, the blind, the visually impaired, people with migrant backgrounds, and people of the fourth age.

There are numerous educational projects that the Collection addresses to its audiences. Since 2015, thanks to Double Sense. Tactile Routes at the Peggy Guggenheim Collection, the museum has made part of its artistic heritage accessible to the blind and visually impaired, creating a path of accessibility and initiating a process of raising awareness of art through touch. Since 2020, with the Io vado al museo project, created in collaboration with Ca’ Foscari University Venice, the social inclusion of people with migrant backgrounds has been promoted, enhancing the use of the mother tongue during visits to the permanent collection and creating an environment of equal linguistic dignity. For several years now, during the summer months, Palazzo Venier dei Leoni has opened its doors for Summer at the Palace, a project aimed at the public over 75, created to combat the summer isolation of the elderly. Then, since last year, the museum has become the cultural leader of Affido Culturale, a project aimed at involving different realities in the area that work in the world of art and culture to combat child educational poverty. And again, every Sunday, for more than twenty years, Kids Day has been organized, free workshops designed to bring children from 4 to 10 years old closer to art in an accessible and engaging way, through ever-changing techniques and themes. Finally, since 2002, thanks to the A scuola di Guggenheim program, the Collection has been welcoming students from schools of all levels in the Veneto region free of charge, in line with Goal 4 of Agenda 2030 promoted by ASviS, the alliance for sustainable development of which the museum has been a member since 2018, which is quality education.

From 2017 to 2022, the Lavazza Group stood alongside the Peggy Guggenheim Collection as Institutional Patron, supporting numerous exhibitions dedicated to Italian and international artists, including Mark Tobey, Marino Marini, and Edmondo Bacci. After believing in the Io vado al museo project, it now intensifies its commitment as Inclusivity Supporter, opening a new chapter in the common mission of promoting museum accessibility and inclusion, and demonstrating the Group’s evolution toward increasingly concrete support for the values of social engagement and responsibility. Thus, the Peggy Guggenheim Collection and the Lavazza Group continue to work together with the aim of ensuring that art is a right for all and strengthening the role of cultural institutions as spaces for inclusion and dialogue, promoting the education of today’s audiences and those of future generations.

Peggy Guggenheim Collection and Lavazza Group together to support all museum accessibility activities
Peggy Guggenheim Collection and Lavazza Group together to support all museum accessibility activities


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