Parade among the statues of Rome's Centrale Montemartini for Laura Biagiotti

A museum is the place Laura Biagiotti has chosen to present the Fall-Winter 2022-2023 Collection. Indeed: it is one of Rome’s most important museums, namely the Centrale Montemartini, the capital’s oldest power plant, which became a museum in 1997, the second exhibition center of the Capitoline Museums, where part of the institute’s extremely rich collection of antiquities is kept.

Yesterday, the staff of the haute couture fashion house was in fact at the museum, during the day it was closed to the public, to shoot the fashion show video that will be officially presented on Sunday, February 27, on the platform of the National Chamber of Fashion as part of Milan Fashion Week. The video evokes the atmosphere of ancient Rome to enhance the clothes of the FW 2022-2023 collection, including peplums, cashmere suits, suits and black coats to dress the “modern Venus.”

“Rome is a source of infinite inspiration,” said Lavinia Biagiotti Cigna, president and CEO of Biagiotti Group, “it launches a message whose echo resonates all the way to the contemporary, creating visions for the future. Presenting the collection at the Centrale Montemartini and dialoguing with such an extraordinary exhibition space is an exceptional opportunity to reflect on the energy of Beauty that is also expressed through fashion.”

Image: the Centrale Montemartini

Parade among the statues of Rome's Centrale Montemartini for Laura Biagiotti

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