Naples National Archaeological Museum, in 2022 450,000 visitors. And in 2023 it aims for one million

Important numbers for the National Archaeological Museum of Naples in 2022: in fact, the year just ended with a confirmation of the trend of restarting after the pandemic emergency: admissions were about 450,000, up 126% from 2021. More than 63% of the total were paying visitors. And now the museum, with exhibitions in 2023 on Picasso and Alexander the Great, lets it know it is aiming for one million visitors.

Satisfied MANN Director Paolo Giulierini, who analyzes last year’s attendance, looking to the future: "If the roll call had not yet missed the schools, we could talk about 2022 admissions at the levels of 2019, the record pre-Covid year, compared to which we have, however, in percentage terms a 17 percent more paying visitors. These are very positive figures confirming the general upward trend in flows, and they reward our work, that of a Museum with a rich and attractive offer, always open even while it was being renovated with important construction sites. Ambassador of Naples and Italy in the world as shown by the numbers of exhibitions in Italy and abroad. In 2023 with the total opening of the spaces and two super two exhibitions, Alexander and the Orient and Picasso and the Mann, we launch the ambitious goal of one million visitors. We expect a MANN as even Neapolitans do not remember ever having seen it, with the opening of the historic rooms of the west wing destined for Roman Campania. And never so extensive, with the start of construction of the new subway halls, services and connection to the metro, a protagonist of urban regeneration."

The museum, which in 2022 has often lent its works for exhibitions in Italy and around the world, estimates that its masterpieces have been admired by nearly 700,000 people on these exhibition occasions: more than 473,000 visitors to the traveling exhibition Pompeii, held in Japan with one hundred and fifty artifacts from the MANN; about 100,000 tickets were taken in Suzhou for the exhibition on the Etruscans; and 90,000 were attended between Pittsburgh and New York for itineraries always based on significant loans from the museum. In addition, the exhibition on beauty, featuring MANN’s Venus Callipyx, has been open in Shanghai for ten days and has already recorded 25 thousand visitors. In 2022 (in some cases also concluded in 2023), there were 43 exhibitions with pieces from MANN around the world (23 in Italy, 14 in Europe, 4 in Asia, 2 in the United States); in Italy, the exhibition I pittori di Pompei (The Painters of Pompeii ), which, at the Museo Civico Archeologico di Bologna, has recorded 33 thousand visitors since the end of September (one hundred splendid frescoes from MANN on display), is particularly noteworthy.

In the past year, the Museum has also traveled extensively on digital channels: 95 thousand, 85 thousand, and 14 thousand followers on Instagram, Facebook, and Twitter, respectively, while working on the implementation of the Tik Tok and Youtube pages, which recorded 41 thousand views compared to 27 thousand in 2021. Good feedback also for the Father and son 2 video game, available since July on Google Play and App Store and downloaded by 35 thousand users. Finally, in 2022, the success of the OpenMANN subscription campaign was confirmed with about 3 thousand subscriptions.

Naples National Archaeological Museum, in 2022 450,000 visitors. And in 2023 it aims for one million

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