Milan's Poldi Pezzoli Museum tells its story with Scrigno, the podcast that reveals its treasures

Four 15-minute sound paths tell how themes such as travel, time, fashion and secrecy find meaning in some of the most iconic objects housed in Milan’s Poldi Pezzoli Museum. It is Scrigno. Little Stories of Masterpieces, a podcast project by Chora Media, which through the voices of Luca Bizzarri, Mario Calabresi, Francesca Milano and Sara Poma, reveals the stories behind the treasures of Milan’s museum house.

Museums are often thought of as places that collect, preserve and exhibit objects. Rarely, however, do we dwell on the wealth of stories that each object brings. Aiming to provide visitors with a new format to access a range of content that might otherwise never find a place in traditional captions or standard audioguides, Scrigno. Little Stories of Masterpieces is an immersive audio experience designed to reveal the stories behind the treasures housed in the collections of the Milanese house museum.

The project features the signature of Silvia Nucini, journalist, writer and former author for Chora Media of the weekly podcast Voce ai libri, and is divided into four different audio paths of about fifteen minutes on as many themes: travel, time, fashion and secret.

Casket. Little Masterpiece Stories is available on all major free platforms (Spotify, Apple Podcasts, Spreaker, and Google Podcasts).

Statements

“Museum art is going through a phase of renewal, seeking new cross-cutting ways of communicating with the public. Traditional captions with limited information and stereotypical audio guides do not add value to the visitor experience,” comments Mario Calabresi, CEO and Editor in Chief of Chora Media. “The podcast, thanks to its ability to create an emotional connection through the curation of sound and words, is the perfect tool to engage audiences and motivate them to return to museums. The project carried out with the Poldi Pezzoli Museum was created with this in mind, because each path leads us to discover aspects that only a few people knew about one of Milan’s most important cultural institutions.”

“The Museum is increasingly opening its doors to the city and to new audiences. The podcast with its stories invites us to go beyond the physical boundaries of the halls, to get excited, curious to discover that the history of the works is an impasto of our daily lives. The museum is not a container of objects but a living, current organism that is enriched with contemporary languages to establish a bridge with new generations,” says Alessandra Quarto, director of the Poldi Pezzoli Museum. “The museum is also a space for education, entertainment, social change and human interaction, so it must be open, welcoming and accessible to all. We chose the podcast because emotion fosters a sense of exploration and discovery to visit the museum and its collections as a treasure chest in which to immerse oneself and be amazed.”

Milan's Poldi Pezzoli Museum tells its story with Scrigno, the podcast that reveals its treasures

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