Mantua, Ducal Palace introduces seasonal rates: discounts for those visiting the museum in winter

The Ducal Palace in Mantua is inaugurating an innovative experiment on entrance fees, aimed at optimizing the distribution of tourist flows and attracting a wider audience during low season periods. The main novelty concerns the period from January 14 to March 14, 2025. During these two months, on midweek days (Tuesday through Friday), visitors will be able to access the Ducal Palace at discounted rates. The full-price ticket will be reduced from 15 euros to 12 euros, while the reduced price will go from 9 euros to 7 euros.

The initiative, already practiced by a number of museums (in Italy the role of forerunner in this sense belongs to the Uffizi) is designed to encourage visits during periods and days characterized by lower tourist influx. With this strategy, the Ducal Palace intends not only to increase the number of visitors in the off-season months, but also to distribute attendance in a more balanced manner throughout the entire week and season.

This tariff modulation, proposed on an experimental basis, reflects a growing focus on sustainable tourism management. In particular, the goal is to enhance the potential of the Ducal Palace even during the months when the city is less frequented by tourists, while offering a more accessible and less congested cultural experience.

A management model to be shared

The outcome of the trial will be monitored and evaluated. The results will be shared with the Ministry of Culture and local and national stakeholders, with the intention of developing further innovative policies in the museum and cultural sector. The Ducal Palace, in this way, stands as an example of an institution that not only protects historical and artistic heritage, but also takes concrete measures to improve public enjoyment.

For those who wish to visit the Ducal Palace in early 2025, this is an additional opportunity to discover one of the city’s symbols at a reduced cost, in a quieter and more atmospheric setting. Reservations are already open on the official website of the Ducal Palace, valid until July 31, 2025. The trial therefore invites everyone, from local citizens to tourists, to enjoy a cultural experience by taking advantage of this new pricing policy.

Mantua, Ducal Palace introduces seasonal rates: discounts for those visiting the museum in winter

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