Growing desire to return to Italy's museums: a study confirms this

A study conducted by AvantGrade.com, a digital marketing agency specializing in algorithms and artificial intelligence, found that Italians have a desire to return to visit the peninsula’s museums, from North to South. Conducted on Google Trend of the last thirty days, the study showed a strong trend of Google searches related to the reopening of museums, peaking on May 2.

The most typed keywords were"museums reopening" and"museums open," with the latter combination registering +180%. The most active cities were Rome, Turin, Milan and Naples, and in particular the Capitoline Museums were the most searched (750%), followed by Egyptian Museum Turin (+350%), Museum of the Twentieth Century (+300%), Archaeological Museum Naples (+170%), Vatican Museums (+120%).

There was strong growth on the search for Rome Colosseum, Brescia Civic Museums of Art and History and also"virtual museum“ (+130%). We also note the liking by city, first of all Rome, with ”Vatican gardens“ (+200%), ”Vatican museums“ (+140%); in particular the search for ”private tour Vatican museums“ registered +1000% and ”clavigero Vatican museums" +3250%.

After Rome, Turin was also highly searched, followed by Milan and Naples.

Growing desire to return to Italy's museums: a study confirms this

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