Colosseum Park launches annual pass, card that gives unlimited free admissions

The Colosseum Archaeological Park is launching its membership card, the annual subscription that will provide unlimited admission for 12 months to the Palatine, Roman Forum and Colosseum area, as well as numerous benefits reserved for holders. The initiative will start on June 14 and was created with the aim of bringing Romans and non-Romans alike to join a community that, on the one hand, cares for and, on the other, makes use of the services of Italy’s most iconic monument and Rome’s central archaeological park: in short, for the Park it is an operation of civic responsibility and a signal of mutual support for the cultural heritage.

To define the card system, the Park has used marketing and audience research conducted over the past years, and moreover, those who join, in addition to enjoying the benefits traditionally associated with it, will be able to personally support the studies, research and restoration of this unique monumental complex in the world and learn about its results in advance. The Colosseum Archaeological Park membership card project was designed by the institute in collaboration with the Electa publishing house, which also handles its communication and marketing, and withCoopculture for distribution and sales.

The card is declined in three types, aimed at a wide, heterogeneous audience with different interests, cultural references and lifestyles: Young (25 euros), the subscription reserved for those between 18 and 30 years of age; Individual (50 euros), for those over 30; Family&friends (80 euros), dedicated to those who want to share the experience, reserved for two adults, to which up to 3 children under 18 can be added. The card entitles members to Welcome kit, dedicated admission, dedicated newsletter to receive advance information on new programs and activities, members-only email for information and reservations to events, invitations to openings and special projects, priority booking to cultural events, reserved initiatives for members, unlimited free admission by presenting a valid ID, discounts on merchandising, bookshop, audio and video guides, and favorable terms for admission to other affiliated museums.

“The purchase of the membership card,” says Alfonsina Russo, Director of the Colosseum Archaeological Park, “is a concrete action to strengthen even more the relationship of citizens with the artistic treasures of a public good by contributing to its revitalization, becoming not only its supporters, but above all its ambassadors.” According to the Park, the historical moment we are going through is the most suitable one for the creation of a new community built around the monument and composed of active promoters of the city’s heritage. The Park’s invitation to visitors is to live their daily lives within the area, and to have a more conscious visiting experience: slow, personal and intimate. In addition to unlimited admissions, in fact, the membership card includes numerous concessions, including free admission to visit monuments with limited entry within the archaeological area, reductions and special occasions to attend cultural events taking place in the spaces protected by the Park.

And it’s off to... running: for membership card holders who like to run in the morning, from June 21 to August 31 from 8 to 11 a.m. the entrance to Via di San Gregorio will be reserved for jogging along the southern slopes of the Palatine. The membership card can be purchased at PArCo ticket offices or online, on the Colosseum website.

Colosseum Park launches annual pass, card that gives unlimited free admissions

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