How to communicate culture online: a free ebook to download, useful and comprehensive

A very useful ebook is finally online that will be of great help to all those who do cultural communication online, with a focus on museums. The newly released ebook is titled Communicating culture online: a practical guide for museums, was created as part of the #wakemuseum project and is free to download! To download it, simply go to this link.

But what is the book about? There are four main thematic areas that are addressed:

1. Website design, with a chapter entirely edited by our own Federico Giannini that explains what practices should be followed to design a flawless website from the point of view of structure, content presentation, accessibility and usability (and therefore also compliant with current laws), and introduces an innovative self-analysis tool to check the quality of one’s website;
2. Content management, where we basically discuss the newest storytelling techniques applied to culture, and how to leverage them for content management that can effectively engage the audience;
3. Social networking, where all the major social networks (Facebook, Twitter, Instagram, Pinterest, Google+, Youtube... ) are analyzed and cultural institutions and museums are advised on the correct ways to use them, with the example of several best practices from all over the world;
4. Data analysis, where readers are provided with the right tools to measure the results of their online activity.

The ebook was created by a team of young professionals, starting with the group working on the #svegliamuseo project, which aims to “wake up” museums in the area of digital communication: Francesca De Gottardo, a graduate in Egyptology from Pisa and with a master’s degree in Marketing and Communication from Bocconi, a social media manager by trade and with an international experience at the Smithsonian in Washington to her credit; Alessandro D’Amore, an archaeologist from the University of Siena, an expert in storytelling, with various experiences in different museums, including the State Museum of the Republic of San Marino; Valeria Gasparotti, a communications expert currently project coordinator at the National Museum of Natural History in Washington; Aurora Raimondi Cominesi, an archaeologist with significant museum experience, including one at the Getty Museum in Los Angeles.

The team is rounded out by Astrid d’Eredità, a consultant in the field of social media and web content management, PhD in archaeology as well as head of communications for theNational Association of Archaeologists; Pietro Colella, digital strategist and analyst in a communications company in Brescia; and of course our own Federico Giannini, a professional web designer and web developer with a focus on web technologies for cultural heritage, and several experiences in this field.

This ebook fills a gap in Italy and we hope that it can really contribute to make our country take a qualitative leap forward in the field of digital communication: those who work in culture cannot help but read it and draw useful insights from it. So we remind you of the link to download it: just click here. Enjoy reading it!

Warning: the translation into English of the original Italian article was created using automatic tools. We undertake to review all articles, but we do not guarantee the total absence of inaccuracies in the translation due to the program. You can find the original by clicking on the ITA button. If you find any mistake,please contact us.