Toward Boom!: exhibition at the Salce Collection National Museum in Treviso

Towards the Boom! 1950 - 1962: this is the title of the exhibition coming to the Salce Collection National Museum in Treviso, open from September 29, 2018 to March 17, 2019.

The exhibition aims to introduce the public to the creations between the post-World War II period and 1962, which tell the story of the historical moment of reconstruction and manufacturing recovery and anticipate the real economic and demographic boom of the following years.

The director of the National Museum Collezione Salce, Marta Mazza, also curator of the exhibition, said, “Once the war passed, an irrepressible design enthusiasm spread widely throughout the country. And advertising reflects and anticipates, underscores, emphasizes this feeling, experiencing a moment of extraordinary effervescence.”

For more information: www.collezionesalce.beniculturali.it

Hours: Thursday through Sunday from 10 a.m. to 6 p.m. Friday until 9 p.m.

Tickets: Full 6 euros, reduced 3 euros.

Image: Herbert Leupin, Pause buvez Coca-Cola (1950-1962).

Toward Boom!: exhibition at the Salce Collection National Museum in Treviso

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