The FIAT 500 in New York at the center of an exhibition telling the story of industrial design

The FIAT 500 is literally at the center of The Value of Good Design, an exhibition chronicling the history of industrial design open from February 10, 2019 until July 15 in the spaces of MoMa New York. To be exact, the example of the 500 on display is from the 500 F line, the most famous ever, produced between 1965 and 1972, and has been in the New York museum’s prestigious collection since 2017.

Designed by Dante Giacosa, the 500 was produced and put on the market from 1957 until 1975 and managed to sell more than 4 million pieces (6, if we include the most recent version dated 2007). The FIAT 500 is recognized as a symbol of postwar Italian design that is also recognized worldwide. Although small on the outside, Giocosa’s design made it roomy on the inside, accommodating four passengers, while the folding fabric roof not only reduced the use of steel, which was expensive at the time, but also gave the car a touch of luxury.

The exhibition, curated by Juliet Kinchin and Andrew Gardner, also displays the 1954 Olivetti Lexikon, another example of Italian design designed by Giovanni Pintor, and a 1959 Sony Corporation Japanese television set, to name a few.

The FIAT 500 in New York at the center of an exhibition telling the story of industrial design

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