Roero products in Ivano Piva's macro photos: the exhibition at Monticello Castle

The Castle of Monticello, one of the best-preserved buildings in the Roero and owned by the Roero family of Monticello since 1372, will host the Outside-Inside exhibition from October 3 to December 8, 2020, a photographic project by Ivano Piva that tells the story of Roero products through macro-imaging. Truffles, strawberries, hazelnuts, grapes, asparagus, and cherries are dissected down to their “core.” Thanks to Aimone and Elisa Roero of Monticello and the fundamental support of theAssociation for the Heritage of the Vineyard Landscapes of Langhe-Roero and Monferrato, the exhibition aims to reveal the soul of the Roero where the landscape is a succession of hills and plateaus, with vines, woods and orchards that contribute to the peculiar biodiversity of this ancient territory.

The exhibition, curated by Carla Testore, is completed with a program of side events: special tours and table conversations with the protagonists of art, culture and the territory, a concert, a theatrical monologue and children’s workshops. The castle park also features a collateral exhibition of the most beautiful images of the Unesco area’s wine landscapes curated by the Association for the Heritage of the Langhe-Roero and Monferrato Wine Landscapes.

The curator writes: "It is inherent in the artistic impulse to want to grasp the essence of things by going beyond the first vision. Saint-Exupery ’s Little Prince does not draw a hat, as so many have believed, but a boa snake digesting an elephant, and to explain it better he says ’so that the grown-ups would see clearly what it was, I drew the inside of the boa.’ Even in the simplicity of everyday life we can pause, playing with our imagination, to reinterpret habitual and seemingly common forms. Ivano Piva has been doing this for years, transforming nature into new photographic images to guess and rethink. Born in Turin, after several work experiences between Milan and New York, Piva returns to his hometown where he teaches Shooting Techniques at the European Institute of Design and is involved in artistic and commercial photography. When explaining the theme of Outside-Inside, the artist actually tells a story: ’Choosing among fruits and vegetables to find a subject to photograph, choosing it not so much as a model of perfection but simply for its color and shapes and getting closer... getting so close that the eye no longer sees the object it had chosen but a new shape, a different dimension.’ Thus were born the works exhibited in the rooms of the Castle: in the Hall of Arms the unrecognizable autumn fruits chestnut, hazelnut and truffle, followed then by leek and asparagus; in the Chapel and the Fruit Theater strawberries and cherries, and next, in the cellar area, peaches, apricots, pears and grapes. Closing the exhibition is a slide show that collects all of Piva’s production to technologically emphasize the parallelism not only between the Out and the Inside, but also the marriage of different languages from the ancient splendor of the location to the contemporary of an artistic idea."

The exhibition is included in the calendar of events of the International Fair of the White Truffle of Alba, a patron with ATL Langhe Monferrato Roero, Municipality of Monticello d’Alba, Roero Valorization Association, and Consorzio Tutela Roero.

For all information you can visit the official website of Monticello Castle.

Roero products in Ivano Piva's macro photos: the exhibition at Monticello Castle

Warning: the translation into English of the original Italian article was created using automatic tools. We undertake to review all articles, but we do not guarantee the total absence of inaccuracies in the translation due to the program. You can find the original by clicking on the ITA button. If you find any mistake,please contact us.