Milan, 30 photographs by Giovanni Gastel in an open-air exhibition on Via della Spiga

From September 20 to October 4, thirty selected works from the Flowers series by Giovanni Gastel, the fashion photographer who, with his shots, has contributed to consecrating the Milanese city as the “fashion capital,” elevating its international vocation, will be exhibited in Milan’s central Via della Spiga. And it is precisely to celebrate the artistic partnership that lasted more than 40 years between the Maestro and his Milan that the Open Air Flowers Exhibition will be set up in one of the most prestigious and representative streets of the Fashion District, where Gastel often worked.

The “open air” exhibition route will open on the two entrances of Via della Spiga, one on Via Manzoni and the other on Corso Venezia, winding along the historic boutiques, famous jewelry stores, and art galleries one comes across while strolling.

The exhibition, whose curatorship has been entrusted to Denis Curti, is meant to be a tribute by the City of Milan to one of its best-known photographers, making some of his unpublished works accessible to all, capable of conveying very topical ethical messages: the prints (mounted on mono-facial displays) of this series portray faces of women with an ethereal beauty that seem to blossom like flowers, sealing a relationship of harmony and complicity with the external environment. The overlap between natural elements (rose petals) and female faces symbolizes the need to find new forms of possible dialogue between Man and Nature. The exhibition is meant to be an invitation to turn our gaze toward new viable goals while respecting the principles governing environmental sustainability, promoting cultural and artistic paths capable of creating social value.

The initiative is realized with the support of Hines, a global player active in real estate and engaged in the development of urban regeneration projects, including the recent redevelopment of Palazzo Pertusati, now the creative hub "Spiga 26," a new location with a connotation of a place of culture and interchange between spaces, people and beauty in one of the most appreciated sides of the fashion quadrilateral in the world.

Milan, 30 photographs by Giovanni Gastel in an open-air exhibition on Via della Spiga

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