In Treviso an exhibition on Renato Casaro, the last great poster designer of cinema

In Treviso, with a major exhibition in three different city venues-at the new Museo Nazionale Collezione Salce, which opens for the occasion in the rediscovered Church of Santa Margherita, at the Complesso di San Gaetano, the other museum venue, and at the Museo Civico Santa Caterina, from June 13, 2021-. the Ministry of Culture through the Veneto Regional Museums Directorate, the Municipality of Treviso and the Veneto Region, pay tribute to Renato Casaro (Treviso, 1935), considered the last of the great film poster artists. An artist who was able to transpose, by drawing it, the soul of a film into a poster, all while the same was still being made, often being able to rely only on a few set photographs and a formidable communicative intuition.

Curating the exhibition are Roberto Festi and Eugenio Manzato, with the collaboration of Maurizio Baroni, three specialists in the field, who have analyzed Casaro’s enormous archive (more than a thousand posters and playbills he created), selecting evidence of an artistic journey that lasted fifty years.

The Treviso, Rome, Hollywood section is developed in the Museo Civico Santa Caterina venue, a roundup of works that match and complement those presented, under the title The Last Poster Artist, in the innovative Santa Margherita venue where an educational section has also been set up and where younger visitors can, in total autonomy, create their own movie posters. Also, a section dedicated to the visually impaired with a three-dimensional reproduction of the famous poster Tea in the Desert.

A third section, entitled From the idea to the poster, is set up in the spaces of the San Gaetano complex. Here the public can discover the entire chain for the creation of a poster: from the contacts with production or distribution companies to the first pencil sketches; from the test sketch-often with the variants requested, or imposed, by the client-to the executive sketch, up to the study for the insertion of the lettering (once manual, later photomechanical) and the printing. Six of Casaro’s iconic films tell, with a strong educational value, the whole technical and artistic world behind the creation of a poster.

For all information you can visit the official website of the Salce Collection.

In Treviso an exhibition on Renato Casaro, the last great poster designer of cinema

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