Gucci gives everyone free admission to the Quadriennale in Rome. And the exhibition becomes free


Singular form of Gucci's support for the Quadriennale in Rome: the fashion house offers everyone a ticket to the exhibition. Which therefore, in effect, becomes free.

Singular form of support, from Gucci, for the Quadriennale di Roma: the 2020 edition, titled Fuori and curated by Sarah Cosulich and Stefano Collicelli Cagol, will run from October 29, 2020 to January 17, 2021 and will in fact be... free. In fact, Alessandro Michele, Gucci’s creative director, has chosen to support the Quadriennale d’arte 2020 by offering all visitors to the exhibition the entrance ticket, thus giving the public the opportunity to visit the exhibition for free for the entire opening period.

“In awareness of a complex historical moment that, in the wake of the health and economic emergency related to Covid-19, calls for reflection on the vital role of artists and creativity,” the exhibition’s organizers explain, "Gucci chooses to offer all visitors to the exhibition the admission ticket. Visits to the exhibition will take place securely and with online booking methods on the website of Fondazione La Quadriennale di Roma and Azienda Speciale Palaexpo, promoters and organizers of the exhibition. Thanks to Gucci’s commitment, Fuori becomes an exhibition that is open and accessible to all, a celebration of Italian art at a time when the message of culture represents a fundamental source of energy and hope, with openness to a world Out of Measure, Out of Mind, Out of Scale, Out of categories, limits or imposed schemes."



Pictured: the 2016 Quadrennial.

Gucci gives everyone free admission to the Quadriennale in Rome. And the exhibition becomes free
Gucci gives everyone free admission to the Quadriennale in Rome. And the exhibition becomes free


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