At the Museo degli Innocenti in Florence a major exhibition on Alphonse Mucha, father of Art Nouveau

From October 27, 2023 to April 7, 2024, the Museo degli Innocenti in Florence will host the exhibition Alphonse Mucha. The Seduction of Art Nouveau, curated by Tomoko Sato with the collaboration of Francesca Villanti, produced by Arthemisia, organized in collaboration with the Mucha Foundation and In Your Event by Cristoforo and under the patronage of the City of Florence and the Embassy of the Czech Republic.

More than two hundred works will be on display to take visitors on a journey through the Belle Époque, when Paris, in the late nineteenth and early twentieth centuries, was at the center of the world and Mucha was the most famous artist, thanks in part to his meeting with Sara Bernhardt, the most famous actress of the time, who entrusted Mucha with her image, making him hugely popular. His works, illustrations, theater posters, and nascent advertising are accessible to all. A new form of communication was born with him: the beauty of flowering maidens, portrayed in a mixture of the sacred and the profane, voluptuous and seductive figures, depicted in a unique compositional style, became characteristic of the famous “Mucha style.” Companies contend with him to advertise their products: famous are the advertising campaigns for Moët & Chandon champagne, cigarettes, beer, cookies, and perfumes. Mucha, however, did not forget his patriotic and social commitment. In 1910 he returned to Prague and devoted nearly twenty years to what is considered his greatest masterpiece, theSlavic Epic, a colossal work consisting of twenty huge canvases in which he recounted the main events of Slavic history. Mucha died in Prague in 1939.

a

At the Museo degli Innocenti in Florence a major exhibition on Alphonse Mucha, father of Art Nouveau

Warning: the translation into English of the original Italian article was created using automatic tools. We undertake to review all articles, but we do not guarantee the total absence of inaccuracies in the translation due to the program. You can find the original by clicking on the ITA button. If you find any mistake,please contact us.