At the Macro in Rome, Elisa Franzoi launches a manifesto against the commodification of the body: Nothing to sell

MACRO in Rome, museum of contemporary art will host in its Project room, from September 3 to 8, 2019, the exhibition NOTHING TO SELL, from the body/commodity to the freedom to be by Elisa Franzoi.

The anti-publicity manifesto against the commodification of the body, depicting the artist’s bare back with the words “nothing to sell,” was the beginning of a participatory process of artistic resistance. In fact, the presented photo installation collects the material received from an open call and numerous shooting days that arose spontaneously in support of the anti-publicity campaign and involved numerous people. Beyond all expectations, the images of backs received from all over the world and made initially as a response to the phenomenon of sexist advertisements, have become for the people themselves a tool to investigate themselves, that part of the body without identity and entrance perhaps to an unknown inner place.

Elisa Franzoi also invites inside the space numerous artists whose interventions amplify the reasoning thus making the exhibition a container of energies with multiple points of view towards a single direction. Nothing to sell as a whole is configured, in this format designed for the Macro, as a relational sculpture that proposes a reflection on the body and freedom through the photographic exhibition and a series of all-female events.

A reflection that starts with the exploited, abused, used, sold and monetized body (a product of neoliberalism that especially affects women’s bodies) and develops with a focus on rights, stereotypes, gender, identity/dis-identity, queer/transfeminism with an in-depth look at meditation, care and awareness of who we are as an instrument of deep Freedom.

For all information you can visit the official event website.

Source: release

At the Macro in Rome, Elisa Franzoi launches a manifesto against the commodification of the body: Nothing to sell

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