An exhibition in Turin on the historic 1969 Olivetti exhibition curated by Gae Aulenti

CAMERA - Italian Center for Photography and theOlivetti Historical Archives Association present the exhibition 1969. Olivetti formes et recherche, an international exhibition, a selection of photographs from the exhibition of the same name that the Olivetti Company organized in November 1969 in Paris, which continued to Barcelona, Madrid, Edinburgh and London, and finally concluded in Tokyo in October 1971.

Fifty years after the first exhibition, today’s exhibition, curated by Barbara Bergaglio, Marcella Turchetti and Giangavino Pazzola and open to the public in the Project Room at CAMERA from Dec. 6, 2018 to Feb. 24, 2019, reconstructs and restores not only the contents of that historic exhibition, curated by architect Gae Aulenti, but also the story of the personalities who gravitated in and around the Olivetti company and that culture: from Giorgio Soavi to Lord Snowdon, from Ettore Sottsass to Mario Bellini, from Renzo Zorzi to Italo Calvino.

More than 70 photographs from the Archivio Storico Olivetti Association offer an account of the now legendary exhibition in its various stages, through photo shoots by great masters: from Ugo Mulas for the Paris edition, to Alberto Fioravanti and Giorgio Colombo for Madrid and Barcelona, to Tim Street-Porter in London. Additional in-depth documents enrich the story in pictures: the film directed by Philippe Charliat, with commentary by Riccardo Felicioli, which is a veritable voyage of discovery through a dark and mysterious city, where Gae Aulenti guides the visitor to an encounter with Olivetti; the catalog with texts by Giovanni Giudici - an anti-catalogue if understood in the traditional sense of the term - which is the key to interpreting the languages and compositional techniques that have been prepared in the exhibition project; the exhibition poster designed by Clino T. Castelli, which redesigns a new and different Vitruvian Man generating a variety of movements and forms, far from definitive standard solutions.

The exhibition at CAMERA is developed through original images from theIvrea Archives with the aim not only of evoking the effervescent and dynamic season of those years, but also of proposing a thought that, with incredible and still very current modernity, combined art, industry, design, production and value creation, starting from the world of work.

The exhibition is, therefore, also a unique opportunity for the public to learn about a great model of responsible business, whose “image” is a spokesman for the most advanced creative culture of the time and today recognized as aUNESCO heritage site. The exhibition, in spring 2019, will be transferred to Ivrea, in the spaces of the Civic Museum “P.A. Garda.”

The exhibition opens and opens to the public at 6 p.m. on Dec. 6. Following the opening, an in-depth meeting on the exhibition will be held at 7 p.m. with photographer Giorgio Colombo at which Pier Paolo Peruccio, professor at the Department of Architecture and Design of the Politecnico di Torino, and Marcella Turchetti, Olivetti Historical Archives Association, will speak. The meeting, which is part of the cycle of "Thursdays in CAMERA," will be exceptionally free for the occasion. For all information you can call +39 011 0881151, send an email to camera@camera.to or visit www.camera.to.

Pictured: G. Colombo, Ugo Mulas and Gae Aulenti in the writing box, exhibition Olivetti formes et recherche, Paris, Musée des Arts Décoratifs, November 20, 1969 - January 1, 1970. Olivetti Historical Archives Association, Ivrea

An exhibition in Turin on the historic 1969 Olivetti exhibition curated by Gae Aulenti

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