Turin, UNESCO Creative Cities define common lines to restart

On Friday, Oct. 16, the Polo del ’900 in Turin is scheduled to host a meeting of delegates from Italy’s UNESCO Creative Cities aimed at defining future shared strategic and operational lines to respond to the difficulties of the creative, cultural and tourism sectors. How are Italian cities coping with this new reality disrupted by the arrival of the pandemic? What solutions are municipalities putting in place to revive the hardest hit economic sectors, starting with the cultural sector? These are some of the issues that will be addressed during the meeting. As part of the 2020 edition of Torino Design of the City, Italy’s UNESCO Creative Cities will therefore discuss projects, strategies, interventions, production and organizational methods to respond to the current situation and imagine a sustainable future.

Delegates from Alba, Bergamo, Biella, Bologna, Carrara, Fabriano, Milan, Parma, Pesaro, Rome (named UNESCO Creative Cities for gastronomy, crafts, music, literature and cinema) and Turin, since 2014 the only Italian representing the design world, will participate. In recent years, the Piedmontese capital has created an international event dealing with public issues related to increasing the quality of life of the community and the territory.

At the meeting, a document will be signed to outline future common strategic and operational lines to be implemented over the next 12 months and to share them with the newly appointed creative cities. In light of the Covid-19 emergency, the reflection will mainly focus on the current crisis that affects all aspects of a “creative city,” affecting the creative, production, distribution and educational fabric.

In all sectors (from food, fashion, handicrafts, publishing, design, theater, to music, cinema and art) there is a situation of shrinking resources, unemployment, loss of audiences, reduction of production and distribution and, above all, a general climate of uncertainty and inability to act with adequate planning and programming. Tourism, a sector closely linked to Italian creativity, is also in serious difficulty.

This context therefore requires a redefinition of what UNESCO Creative Cities are, will be and can achieve, whose Italian coordinating network was established in 2016 to develop forms of collaboration and innovative projects that link cultural heritage and creativity, at regional and national levels.

During the meeting, the foundations will also be defined for the identification of measures in the regulatory, fiscal, and management spheres to favor and protect the creative subjects of the different territories, for the involvement of national and international public and private bodies, and for the introduction of forms of production and distribution of creative activities that respond to the “new normal.”

For the full program: www.torinodesigncity.it

Turin, UNESCO Creative Cities define common lines to restart

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