New edition of Buongiorno Ceramica coming soon, all virtual

A new edition of Buongiorno Ceramica is coming, the sixth to be exact, which will take place on May 16 and 17, 2020, simultaneously in 46 Ceramic Cities scattered throughout Italy and on YouTube: this year’s edition will be special because it is entirely virtual. A digital marathon of craft creativity to be followed on the web.

It will start with a sort of video Grand Tour on YouTube, in the company of museum directors, art historians, and streaming artists to travel through the Italy of ceramics, stopping in the Cities of Ceramics, their museums, workshops and laboratories.

Online on the YouTube channel and on social will be a play list of appointments and videos, ranging from forays into the places to debates, interviews with individual artists, designers, museum directors, and exhibition curators. Meetings that will vary from general to more specialized insights.

For enthusiasts, there is news: on the morning of May 16, the large portal of Italian ceramics materceramica.org will be launched on the web. This will be the largest database in the entire world of Italian ceramics, bringing together, for the first time, designers, artists, craftsmen, researchers, museums, schools and the industry in one virtual place.

Also, on May 16 and 17, Artist’s Tales with the Great Masters, individual ceramists who will open the doors of their workshops and studios to reveal techniques, works and passions, as well as reflections, through videos in which they show themselves at work, will be visible on YouTube.
Also, a choral open ceramic selfie in which everyone is invited to participate, sharing images with individual objects, people, artisans, artists. The public will always be able to interact with questions and comments on social media.

On the website www.buongiornoceramica.it it will be possible to virtually walk around the circuit cities: from workshops and museums to contemporary galleries and historic buildings, to visit exhibitions and admire permanent collections.

"With this edition of Buongiorno Ceramica! all virtual," said Massimo Isola, president of AiCC, "this year we will try to update our thinking, our words, our forms. We have to do this knowing that we carry in our dowry an authentic tradition that has accompanied the lives of men and communities since time immemorial. Thehomo faber, the potter, the artistic craft, the handmade, the earth: our words will still be needed to build the society of tomorrow. Let us pick up a strong witness. We feel this responsibility and we must carry it forward, to then hand it over to the next generation. The world of ceramics is adherent to people’s lives. It is part of it. It is a world that absorbs new questions, new visions, that processes and reproduces them. That is why we must and want to be protagonists in the change that lies ahead. And we have done this by starting to rethink the events we have been making over the years, rethinking shapes and decorations, glazes and projects, ideas, best practices. Dreams and sculptures."

To view the virtual activities being planned in the 46 Cities of Ceramics: www.buongiornoceramica.it

New edition of Buongiorno Ceramica coming soon, all virtual

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