Milan Cortina 2026 Winter Olympics and Paralympics design unveiled

An engaging visual identity is ready to captivate audiences and enhance the collective energy of the Milan Cortina 2026 Winter Olympics and Paralympics. The officially revealed Look of the Games represents the essence of the Games and combines Italian values and culture to convey a message of beauty and inclusiveness. As a preview, the Look of the Games presents a glimpse of the coordinated image that will dress the spaces, inspiring and orienting spectators, athletes, volunteers and all those who will experience the global sporting event. The Look of the Games is a visual identity that tells the soul, culture, and art of the host nation and conveys the deep meaning of the Milan Cortina 2026 Olympics and Paralympics to the world. The creative idea is inspired by every gesture of talent, be it the stroke of a designer, the brushstroke of an artist, the touch of a chef or the movement of an athlete. It is the human gesture, in fact, that gives life to the Foundational Elements of the Look, the starting point for logos, fonts and other graphic elements, which reflect the emotions that animate the Games. The image of the Games will thus be ubiquitous: from the sports facilities to the host cities, to the merchandising and online and offline content of Milano Cortina 2026. It will become the symbol that billions of viewers will see on the screens, that fans will hear in the arenas, and that will guide the media in reporting on the achievements of winter sports champions.

The Founding Elements embody the distinctive values of the Look of the Games. Five Italian excellences have been chosen to represent them on social media: Creativity: Dardust (Dario Faini), pianist and producer; Energy: Bebe Vio, Paralympic fencing champion; Imagination: Federico Basso, comedian and author; Passion: Davide Oldani, chef; and Style: Nicoletta Manni, étoile of Milan’s La Scala Theater.

An integral part of the visual system, the Pictograms represent the elegance and dynamism of athletic gestures. Designed in collaboration with the International Federations through essential lines and unique design, the sixteen pictograms reflect the talent and movement of athletes, with an elegant, vibrant and dynamic style.

“The Milan Cortina 2026 Look of the Games showcases an extraordinary visual language that accentuates the appeal of our cities and all the venues of the Games, expressing a new concept of Italian beauty,” says Andrea Varnier, CEO of the Milan Cortina 2026 Foundation. “A dynamic visual identity, inspired by our energy, enthusiasm, inclusiveness and talent. It will be instantly recognizable and an invitation for visitors from around the world to discover the new Italian Spirit. Our Look of the Games will leave an indelible mark in the history of the Games.”

“The Look of the Games is the result of a creative process that started from the Brand Personality of Milano Cortina 2026, from the concept of a new Italian beauty that reflects the deepest positive qualities of our identity, such as talent,” adds Raffaella Paniè, Head of Brand, Identity and Look of the Games of Fondazione Milano Cortina 2026.

Milan Cortina 2026 Winter Olympics and Paralympics design unveiled

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