Milan-Cortina 2026 Olympics logo unveiled. Chosen by popular vote

The logo for the Milan and Cortina 2026 Winter Olympics was unveiled today. The Milan-Cortina 2026 Foundation and CONI announced the news this morning: the chosen logo is Futura, the work of the Landor & Fitch company, a stylized “26” chosen as a result of the popular vote cast by 900,000 people, who accorded more than 70 percent of their preferences to Futura, which came out the winner over the other candidate logo, Dado. The two logos had been presented last March 6 at the Sanremo festival, with Federica Pellegrini and Alberto Tomba serving as ambassadors. This is the first time in the history of the Olympics that the logo has been chosen by the public (votes came from 169 different nations). For the Olympics, the logo will have the colors of ice, while for the Paralympics it will have colors inspired by the Northern Lights.

“The simplest and most natural gestures can change the world,” reads the design presentation. “In sports and in life, great victories are won day by day, gesture by gesture. The Olympics and Paralympics are a unique opportunity to leave a light and beautiful mark. Milan Cortina 2026: the future is everyone’s victory.”

“Today is more than an inauguration, this is a historic moment,” said Valentina Vezzali, undersecretary for Sport. “What was not there yesterday is reality today. What will be unveiled soon will be an eternal symbol, for an Olympics that I am sure will be memorable and epic and above all Italian. I am sure that it will go well and that it will be one of the many challenges that Milan and Cortina will pursue and win. As a member of the government, I confirm the active participation of the Executive. These will be the Olympic Games for all of Italy that will succeed in lifting up our country. Being here every time a thrill the Hall of Honor is the home of Italian sports. To enter it today as undersecretary of Sports is exciting.”

“It will be the most beautiful Olympics in history and one in which we will all identify with,” comments Luca Pancalli, president of the Italian Paralympic Committee. “We are not talking about the diversity of a logo but the variation. The narrative key is beautiful, since white is not perceivable by visually impaired athletes we wanted to respect the possibility for them too to recognize themselves in a logo that will accompany them in their memory.”

“We think that the 2026 one will be a fundamental stage for our region and our country, it will be a stage in which we will present the renewed face of Lombardy, Veneto and all of Italy after this difficult situation,” said Lombardy President Attilio Fontana. “The candidacy was an exhilarating experience, we started with some concern and doubts but gradually we were reassured. I won’t hide from you that the day the name Milan-Cortina was said was one of the most beautiful emotions of recent years. To find you again gives me enthusiasm and conviction that we are beginning to look to the future, that we are close to overcoming this dramatic last year. Talking about the Olympics gives me a chance to look forward to this very big event. We are working, we are equipping ourselves to create the infrastructure necessary to make our territories easier and more attractive.”

“Today,” stresses Gianpietro Ghedina, mayor of Cortina d’Ampezzo, “we are inaugurating a new path with the new logo towards 2026. Cortina and the territory of Veneto are preparing in a great way, with a great work of synergy and teamwork like the one that made it possible to win the race for the assignment of the Games. The Olympics are returning to Cortina after 70 years and we will again have the honor of hosting them in our territory. The Games will be an opportunity to relaunch not only the Veneto, but the mountain system and the whole country. Today is the time to look to the future with confidence and with the Olympics we will honor our country at its best.”

Milan-Cortina 2026 Olympics logo unveiled. Chosen by popular vote

Warning: the translation into English of the original Italian article was created using automatic tools. We undertake to review all articles, but we do not guarantee the total absence of inaccuracies in the translation due to the program. You can find the original by clicking on the ITA button. If you find any mistake,please contact us.