D&G in Florence, Piazza Signoria transennaded, Palazzo Vecchio closed. The photos (and protests)

If Dolce & Gabbana’s fashion show-event was meant to revive Florence “from an economic, social and cultural point of view,” as the City Council hoped, for the moment it can safely say that at least the live coverage of Il Rinascimento e la Rinascita - Alta Sartoria event (this is the title chosen for D&G’s three-day event ) was a resounding flop: last night’s fashion show in Palazzo Vecchio was noticed by practically no one (except Florentines forced to be unable to pass for half a day from Piazza della Signoria, which was also closed to pedestrian transit), only a few paragraphs came out mostly in local newspapers, and the last videos of the event posted on the fashion house’s Facebook channel by twelve million users in ten hours barely exceeded seven thousand views. It is hoped, then, that the long-awaited “rebirth” will be contributed, if anything, by buyers and articles that will come out in glossy fashion magazines.

One also struggles to find photos of the event on social media, but something is beginning to circulate: so here are popping up pictures of the rowdy red carpet in the shape of the Florentine lily stretched out in a closed and transennaded Piazza della Signoria to the indifference of most (there are few who protest), and photographs of the fashion show in the Salone dei Cinquecento of Palazzo Vecchio, which in order to allow the event was closed to the public for a full thirteen consecutive days, from August 24 to September 5 (although it must be said that on Tuesdays, Wednesdays and Thursdays the museum is closed by itself). The official reasons given to the public? “Closed for institutional reasons.”

To “balance” the closure of the square, last night, at 7 p.m., in the part of Piazza della Signoria that remained accessible (i.e., the area from the monument of Cosimo I to Via dei Calzaioli) activist Francesca Conti, a candidate for the Toscana a Sinistra list in the regional elections, organized a popular aperitivo offered to all those... excluded from the cocktail at Palazzo Vecchio. “The reason why we are here is very simple, it is because a square and a palace, a palace that would also be the palace of the municipality, therefore the home of us all, have in fact been denied to the citizens. We started during the month of August to protest against this initiative, and we were given assurances by the mayor that it would not be held, and instead here we are, and the situation is exactly what we had feared and for which we had even started a petition drive. Why always offer Florence as a postcard backdrop, always with the usual three squares, always with the usual concept of Florence as a Renaissance city, while Florence is also so much more?”

Below are some photos of the event collected on social media.

Ph. The Florentine

Ph. L’Uomo Vogue

Ph. L’Uomo Vogue

Ph. @consueloblocker

D&G in Florence, Piazza Signoria transennaded, Palazzo Vecchio closed. The photos (and protests)

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