Coming to Milan MIA Fair, Italian fair entirely dedicated to photography

From April 28 to May 1, 2022 SUPERSTUDIO MAXI in Milan welcomes the eleventh edition of MIA Fair - Milan Image Art Fair, an Italian fair entirely dedicated to photography. Ninety-seven exhibitors from Italy and abroad will bring the public to delve into the world of photography, focusing on research and the transversality of contemporary artistic languages.

From this edition also MIA Fair enters the Fiere di Parma group. “We consider the one we are about to inaugurate,” said Fabio Castelli and Lorenza Castelli, creators of MIA Fair, “the zero edition of a new adventure that sees us join forces with Fiere di Parma with the aim of giving further impetus to the photography market, and to attract investment not only from international collectors and buyers, but also to stimulate the interest of the public passionate about art and, in particular, photography.”

It will be Dutch artist Larissa Ambachtsheer who will sign the coordinated image of MIA Fair, with works from the series You Choose, I seduce (2017), in which she investigates human behavior by creating sets and mise-en-scène, to create still lifes, questioning the role of color in food and how it can be used as a tool for manipulation.

The Main section will welcome a panel of exhibitors selected by Fabio Castelli, Gigliola Foschi and Enrica Viganò. Among the various sections, Beyond Photography - Dialogue is confirmed, curated by Domenico de Chirico, who has selected with the invited galleries established and emerging artists in a dialogue between works of photography understood as a contemporary art language and other mediums such as sculpture, painting and installation.

MIA Fair will feature the exhibition Quei temerari delle strade bianche. Nuvolari, Varzi, Campari and other heroes at the Cuneo - Colle della Maddalena, curated by Giosuè Boetto Cohen, with the support of Eberhard & Co., which will recount, through a selection of twenty images, the Cuneo-Colle della Maddalena automobile challenge between 1925 and 1930, considered one of the most dangerous races of the time. Key character is Tazio Nuvolari, one of the greatest names in world motor racing.

Awards include the New Post Photography Prize, organized by MIA Fair and curated by Gigliola Foschi, which aims to promote the most creative and innovative trends in the world of contemporary photography. The fair also hosts the first edition of the IRINOX SAVE THE FOOD Award, curated by Claudio Composti, open to projects by artists who have a relationship with the theme of food in all its forms. The jury decreed Malena Mazza, Margherita Del Piano and Maurizio Montagna as winners of the prize, and Malena Mazza’s work Convivio will become part of the Irinox Collection, thanks to a purchase prize of 2,000 euros.

Sky Arte, media partner of MIA Fair, is promoting the Sky Arte Prize that will be awarded to one of the photographers present at the fair: up for grabs is a special entirely dedicated to his or her career and artistic vision that will be broadcast on the thematic channel.

In addition to the Main section and prizes, MIA Fair presents a series of special projects. BDC - Bonanni Del Rio Catalog, a cultural hub in Parma promotes the first edition of La Nuova Scelta Italiana (The New Italian Choice), which aims to highlight the work of three artists who have been selected as heirs of the great masters of Italian photography.

The Advanced Technology in Health and Well-Being Research Center and ICONE, the European Research Center for History and Theory of the Image of the University Vita-Salute San Raffaele present Neffie, a Photographic Neuro-Esthetics Project that combines photographic art and technological innovation and a series of cultural meetings on this theme.

The Olympic Foundation for Culture and Heritage presents Olympism Made Visible, an international photography project to disseminate Olympic values through community-based development initiatives in areas such as humanitarian assistance, promotion of peace, health and well-being through sport. On display for the occasion will be images by Alex Majoli and Lorenzo Vitturi who have worked with organizations, in Brazil and Cambodia, that promote social development through sport.

Roberto Polillo brings to MIA Fair his project Invisible. Curated by Denis Curti, it recounts the Milanese artist’s research through twenty-one images that testify to more than fifteen years of photographic investigation.

Animica is the title of Barbara Pigazzi’s special project, curated by Angela Madesani. The protagonist is the Venetian lagoon between Padua and Venice. Project 2.0 Gallery in The Hague, with its Dutch Talent Pavillion project, has chosen to present five of the most original photographers from the new contemporary Dutch scene: Sanja Marusic, Manon Hertog, David Hummelen, Lisanne Hoogerwerf and Larissa Ambachtsheer.

Morpheus, a project developed by Bit For Fun that offers the best of technology to be applied on metaverse and show galleries of works and NFTs in a personalized setting, will be presented.

With this edition, MIA Fair also begins a collaboration with Instagramers Milano that results in two initiatives. The first is a workshop in which Orazio Spoto will talk about “Instagram and photography: 10 profiles for inspiration” thus providing useful examples and insights to professionals and curious people. The second is a challenge on Instagram open to all in which people are asked to represent love in all its forms, inclusive and supportive, with a photograph and report it with the tag #LoveMiaFair. A jury chaired by photographer Stefano Guindani will select the most interesting ones, which will then be exhibited at the fair and sold for charity in collaboration with the Rava Foundation. The Rava Foundation will also present the Emergenza Ucraina project, told through the images of Alfredo Bosco, a photojournalist for the LUZ Agency and a volunteer for the Foundation in Haiti.

MIA Fair will organize meetings, conferences, talks on some of the most current issues in the field of art and photography.

MIA Fair - Milan Image Art Fair, organized by Fiere di Parma, enjoys the patronage of the Lombardy Region, the Metropolitan City of Milan, the City of Milan and the Kingdom of The Netherlands.

For info: www.miafair.it

Image: Sanja Marusic, Eutierra (2019, 80 x 120 cm). Courtesy of Project 2.0 / Gallery

Coming to Milan MIA Fair, Italian fair entirely dedicated to photography

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