The Compasso d’Oro, the most important Italian design award, celebrated its 70th anniversary. Founded by Gio Ponti in 1954, the award has grown to become one of the most prestigious awards in the design world, reflecting and promoting the evolution of Italian design. The award ceremony was held yesterday, June 2024, at theADI Design Museum in Milan. The event was attended by prominent personalities such as the president of the Lombardy Region, Attilio Fontana, and the mayor of Milan, Giuseppe Sala. The ceremony was conducted by journalist Claudia Conte.
One of the main novelties was the announcement of theinternational edition of the Compasso d’Oro in collaboration with the Commissariat General for Italy at Expo 2025 Osaka. This initiative aims to present globally the principles of quality and social responsibility of Italian design, in line with the Expo 2025 theme, “Designing the future society for our lives.” Italy’s Deputy Commissioner to Expo 2025 Osaka, Elena Sgarbi, presented the initiative. The 2024 edition of the Compasso d’Oro saw the awarding of 20 products, in addition to the Compasso d’Oro Lifetime Achievement awards given to 9 Italian and 2 international personalities from the world of design, and 3 long-selling products. There were also 39 Honorable Mentions and special awards such as the Targa Giovani, reserved for projects by students from Italian design universities, with 3 Awards and 9 Certificates. In total, 311 products were included in the catalog, all from the ADI Design Index 2022 and 2023 pre-selections. During the ceremony, significant figures who recently passed away were remembered, with special plaques being awarded to Manlio Armellini, Gaetano Pesce and Italo Rota for their contributions to design culture.
The jury for the Compasso d’Oro 2024 was composed of: Maria Cristina Didero, author and independent curator; Luciano Galimberti, designer and ADI president; Francisco Gómez Paz, designer; Renata Cristina Mazzantini, director of the National Gallery of Modern and Contemporary Art in Rome; and Toshiyuki Kita, designer and Ambassador of the Italian Pavilion at Expo 2025 Osaka. In its report, the jury emphasized how “the application of advanced technologies in some products marked a significant difference, capable of disrupting typologies also established in use, a general attitude that was combined with a particular poetic maturity.” In addition, say the jurors, “an element of particular interest was also the increasingly convinced confirmation by public subjects to use design in the construction of a new relationship with the citizen.”
“The Compasso d’Oro award,” said Luciano Galimberti, “has developed over time the methods of analysis and judgment, as well as the organizational structure that today presents itself as a permanent multidisciplinary observatory, distributed throughout the country. An evolutionary path that has always interpreted with great responsibility the commitment to the construction of a concrete scale of value of the quality of Italian design in the world, to be offered as much to insiders as to the general public.” The award-winning objects and those awarded Honorable Mention will become part of the Compasso d’Oro Collection, on permanent display at the ADI Design Museum, which, says Umberto Cabini, president of the ADI Foundation, “is also in perennial evolution and each edition of the award increases its heritage. It is a challenge, a test. It is a continuous becoming, which is expressed and realized by the variety of interpretations it offers its visitors and its ability to re-present well-known objects in new contexts. The bet that is never won is the ability to interpret history in the light of the present with an eye to the future.”
The exhibition set up at the ADI Design Museum, which will remain open until Sept. 16, 2024, presents 174 of the products from this edition of the award to the public. The exhibition design is by Perla Gianni Falvo and Carlo Malerba, The graphic design of the catalog is by Giulia Peretti and Silvia Recalcati (Paffi), and the exhibition design is by Merlo S.p.A. The XXVIII edition of the ADI Compasso d’Oro and the award ceremony were realized under the patronage and thanks to the contribution of Regione Lombardia.
Acea Waidy® Management System
Company: Acea, Design: Tangity - Part of NTT DATA Design Network, Type: Services
Rationale: “Reducing waste of an increasingly valuable resource is a goal pursued through the most advanced technologies and responsible citizen involvement. A virtuous practice of responsible community building operated by a public entity capable of renewing its role as a service manager.”
ANIMA
Company: Davide Groppi, Design: Davide Groppi, Giorgio Rava, Typology: Lighting fixtures
Motivation: “The reduction of thicknesses and of the material used is combined with an idea of expressiveness capable of soliciting the deep instances of contact with the transcendent of a public increasingly solicited by trivializing messages.”
AIR
Company: Optimares, Design: Goood, Type: Airplane seating system
Motivation: “A typological innovation that ensures better use of aircraft space with equal comfort and significant weight savings aimed at reducing fuel consumption.”
ATTITUDE
Company: Cooperativa Ceramica d’Imola, Design: Daniele Martelli, Type: Wall tiles
Motivation: “Its technology innovates the industry’s production approach, enhancing the original features of the material while simultaneously seeking a new and original expressive language away from graphic emulations.”
BIGA
Company: Lym, Design: Studio Marco Zito, Type: Lighting fixtures
Motivation: “A multifunctional product with small dimensions interprets the new housing needs - bedside table, lamp, connectivity, charging - for spaces increasingly reduced by the economic pressure of urban development in the globalized world.”
CELLY
Company: Focchi, Design: CMR Project, Type: Upholstery
Motivation: “The evolution of the wet site into the dry site, supported by a product capable of integrating in an industrialized manner the conventional functions of the architectural component with the most advanced control technologies of an advanced building.”
COSTUME
Company: Magis, Design: Stefan Diez, Type: Furniture and home accessories
Motivation: “An innovative production process applied to a mature typology has generated new scenarios for use by the public, which is increasingly responsible with respect to issues of sustainability over time.”
EMSI
Company: REA, Design: Flavio Augusto Gentile, Type: Work products
Motivation: “Comfort and safety through innovative research that sees design as a discipline capable of synthesizing multidisciplinary knowledge within a strategic sector into an industrial product.”
BUTTERFLY
Company: Sozzi Arredamenti, Design: Álvaro Siza, Type: Furniture and home accessories
Motivation: “The tradition of great cabinet making applied to the most established typology in the history of furniture is confronted with the categories of parsimony - of material and components - proposing a synthesis of elegant lightness.”
FERRARI THOROUGHBRED
Company: Ferrari, Design: Flavio Manzoni, Ferrari Design, Type: Automobiles
Motivation: “A concentrate of technology combined with bold typological innovation, which goes beyond conventional grand tourer categories, is an element of concrete novelty in a mature industry in the face of global competition.”
FIGAROQUA FIGAROLÀ
Company: Viabizzuno, Design: Paolo Rizzatto, marionanni, Type: Lighting fixtures
Motivation: “A single lamp for all possible scenarios of living: a simple system of cables and counterweights guarantees flexibility of positioning of a single light source that becomes a guardian and characterizing element of the space.”
GLOVE ECO
Company: Diadora Utility, Design: Cristian Ardissono, Type: Work products
Motivation: “Work safety incentivized through the reduction of the weight of protective apparatus, comfort of use and a new form-function relationship, which intends to overcome the punitive idea generally conveyed by technical shoes.”
LHOV
Company: Elica, Design: Fabrizio Crisà, Type: Kitchen furniture and accessories
Motivation: “Technological and typological innovation combined in a product capable of interpreting the demands of the contemporary kitchen while improving air quality in domestic environments.”
MRX
Company: Talenti, Design: Marco Acerbis, Typology: Home furnishings and accessories.
Motivation: “A new type of architectural complement with variable conformation - portal, gazebo - for the comfort of outdoor living spaces, capable of becoming an ordering element of space as well as an efficient functional response to the need for shade.”
ART MUSEUM, LUIGI ROVATI FOUNDATION
Company: Fondazione Luigi Rovati, Design: Mario Cucinella Architects, Type: Museums
Motivation: “Museographic and museological arrangement through design that takes its cue from the relationship with the tradition of sculpture, creating an emotionally engaging environment and emphasizing the relationship between the user and cultural heritage.”
OMNIAGV
Company: Tesar Automation, Design: Ilario De Vincenzo, Type: Machinery and components for industry
Motivation: “Reducing human fatigue combined with workplace safety through a new, small-sized, self-driving electric vehicle intended to improve the efficiency of spaces and procedures in the logistics sector.”
ÖSSUR POWER KNEE
Company: Össur R&D Team, Design: Design Group Italy, Type: Medical and hospital equipment
Motivation: “The union of advanced mechanical technologies and artificial intelligence applied to the medical sector to overcome the concept of ”normed“. Design as a bridging discipline between distant knowledge, in the perspective of civil responsibility.”
RIDE ON COLORS - Misano World Circuit Marco Simoncelli
Company: Santa Monica, Design: Aldo Drudi, Type: Communication systems and brand identity
Motivation: “The communication design declined in the dimension of land art emphasizes a different relationship of the enjoyment of sporting events that involve a wide audience through new media.”
SP110
Company: Sanlorenzo, Design: Zuccon International Project (exterior design), Lissoni & Partners (interior design), Tilli Antonelli (supervisor), Type: Boats
Motivation: “A boat that interprets the idea of floating home through new proportions, new relationship between transparent and blind surfaces, new living solutions. A boat that renews the production process in a strategic sector through careful research of the factors of constructive sustainability and use.”
ZA:ZA
Company: Zanotta, Design: Zaven, Type: Furniture and home accessories
Motivation: “The search for manufacturing simplicity, combined with a new idea of comfort of use, reinforces the idea of sustainability and responsibility over time to a wide audience.”
PAOLA ANTONELLI
Motivation: “A career that sees her as a protagonist in the international panorama of the culture of the project, without losing the distinctive feature of belonging to the profound values of Made in Italy. A path made of method and passion, which has been able to combine the importance of research and in-depth study with the ability of popularization.”
UMBERTO CASSINA
Motivation: “An almost inevitable career in the world of Italian design, a path traced and precisely for this reason more difficult to develop. A career that is an example for courage and lucidity, always with eyes turned to the future.”
ANNA FERRINO
Motivation: “A career built on two pillars: culture and sport. A path that starts from afar, within the tradition of family businesses understood as the ability to transmit values before economic ones.”
ROBERTO GAVAZZI
Motivation: “A career that has been able to combine the rigor of economic disciplines with a passion for the world of design. A path that unfolds over time in the international scene without ever losing sight of belonging to the Made in Italy system. A polite personality, deeply curious, he has been able to enhance original and often unusual personalities and experiences, enriching the value of Italian design.”
PIERO LISSONI
Motivation: “A career under the sign of modernism, a path made of coherence and method, able to propose reassuring and measured looks combined with exciting poetics. A career that has been able to explore and unite different disciplines of the project, handing back to us the idea of the unity of creative action.”
FRANCESCA PLANETA
Motivation: “A career that follows the furrow traced by those in the company who preceded her: coherence and perspective vision come together in experience and innovation in a historically traditionalist territory and sector. The path traced is concrete materialization of the best principles of Made in Italy food design.”
MAURIZIO RIVA
Motivation: “A carpenter: a career that has the scent of a living material, declined with wisdom using tools that are part of human history as much as with techniques that are part of its future. A path closely connected with a territory - Brianza - and with design understood as responsibility for sustainable development and concrete pride.”
PAOLO RIZZATTO
Motivation: “A career that can certainly be defined as luminous, both for the field he has investigated in a privileged way and for the methodological precision and consistency of the results, capable of overcoming conventional answers by reinventing some types of lighting.”
ROBERTO ZILIANI
Motivation: “A career that has been able to combine industry and craftsmanship, art and design, always attentive to the relationship with its territory. A career built through a multidisciplinary culture that starts first of all from his contagious passion.”
TADAO ANDO
Motivation: “A career capable of projecting Made in Japan design culture into the world, declined in the territories of architecture and design. His relationship with Made in Italy design is concrete cultural synergy between two design cultures, which appear much closer than their territorial distance.”
REI KAWAKUBO
Motivation: “A career that has posed original questions to Western and European dress culture in particular. Through his path he has contributed to the insertion of design principles within an industry traditionally linked to style.”
SUPERLEGGERA, GIO PONTI, CASSINA, 1957
Rationale: “Every designer considers the confrontation with the chair project as one of the most complex. Gio Ponti could certainly not escape this confrontation and through the Superleggera he concretizes his personal relationship with innovation and tradition, proposing himself as an element of comparison for the future.”
BLU PONTI COLLECTION, GIO PONTI, FRANCESCO DE MAIO CERAMICS, 1960
Motivation: “With the blue and white majolica Gio Ponti applies the experience gained in the ceramic sector and enhances the relationship between industry and craftsmanship. Italian sky and sea become iconic signs, making concrete the relationship between technique and narrative typical of Italian design.”
D.154.2, GIO PONTI, MOLTENI&C, 1953
Rationale: “Gio Ponti, with the D.154.2 armchair, explores design for furniture for an international private client. Far from the Italian living tradition, this armchair developed with then innovative materials becomes the manifesto of a new idea of comfort.”
Compasso d'Oro 2024, here are all the winners. There's also a museum |
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