Wilson tennis rackets become ... neo-pop artwork by Romero Britto

Tennis racquets -- in art. In fact, Wilson, the well-known brand of tennis rackets, has partnered with Brazilian neo-pop artist Romero Britto for the Spread the Love campaign, which accompanies the launch of the eponymous line of tennis rackets that, in a message of humanity, aims to tell the story of equality among men.

The Wilson world is thus enveloped in the typical feeling of joy and explosions of color that characterize Britto’s works. The artist founded the Happy Art Movement in 1992 with a mission to inspire happiness, fun, love and optimism around the world through his art and vibrant colors. The racquets chosen for this collaboration are three: the Ultra 100, the Clash 100 and the Clash 100L. They are available exclusively on Wilson.com, of course in limited editions.

Going into the works, Britto has associated a message with each model: love for the Ultra 100(love), openness and availability to others for the Clash 100L(inclusiveness) and kindness for the Clash 100(kindness). Romero’s artistic production is recognized as the art of the happy life: happiness is precisely the feeling Britto intends to convey through the interweaving of bright colors, curved lines and loving shapes. “Philosophy that matches the mission of the American brand,” comments Wilson, “which focuses in each of its campaigns on the values of sports, fun and the vibrant world of youth.” In addition to frames, the Wilson Britto collection includes anti-vibration accessories and bags.

Wilson tennis rackets become ... neo-pop artwork by Romero Britto

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