USA, Pace Gallery launches company dedicated to designing immersive art spaces

The company created by one of the most important and historic U.S. galleries, New York’s Pace Gallery, is called Superblue.The special feature of the company just founded by Pace Gallery’s president, Marc Glimcher, along with former Pace London president Mollie Dent-Brocklehurst, lies in the fact that it will focus exclusively on designing spaces dedicated to immersive and experiential art. Superblue’s experiential art centers, a note says, “will enable the presentation of large-scale, interactive works that will provide unprecedented opportunities for visitors to be transported into many new worlds.”

Superblue, Pace Gallery notes, was created in the wake of public interest inexperiential art and the need for artists to work beyond object-based experiences. Works by some of the pioneers of experiential art have already been announced: Superblue will thus work with names such as Nick Cave, Mary Corse, Es Devlin, DRIFT, Simon Heijdens, Jeppe Hein, Studio INI, JR, Koo Jeong A, Rafael Lozano-Hemmer, Kohei Nawa, Carsten Nicolai, Risa Puno, Random International, Michal Rovner, Jacolby Satterwhite, Jakob Kudsk Steensen, Studio Swine, teamLab, James Turrell, and Leo Villareal.

“Artists,” said Marc Glimcher, “conjure extraordinary universes that trigger new ideas about ourselves and make us reimagine our relationship with others and the world. Superblue represents a much-needed evolution and disruption of the arts ecosystem, and will provide artists with the resources they need to realize their most ambitious ideas and to engage audiences in the ways they have imagined, something that is part of the work itself.”

The new company will be completely separate from Pace and will have its own governance, but it brings together the gallery’s experience in experiential art: indeed, Pace has long worked with artists who offer this kind of work, and the idea is therefore to focus on these art forms, supporting artists with the goal of engaging an ever-widening audience.

Pictured: teamLab, Universe of Water Particles in the Tank, Transcending Boundaries (2019, digital art installation)

USA, Pace Gallery launches company dedicated to designing immersive art spaces

Warning: the translation into English of the original Italian article was created using automatic tools. We undertake to review all articles, but we do not guarantee the total absence of inaccuracies in the translation due to the program. You can find the original by clicking on the ITA button. If you find any mistake,please contact us.