Mahmood lands in the world of NFT. Characters from the album Ghettolimpo become digital works

A successful singer-songwriter, fresh from his victory paired with Blanco at the last edition of the Sanremo Festival with the song Brividi, Mahmood went beyond music and decided to combine it with contemporary art. Thus, the characters from Ghettolimpo, his latest album, have become exclusive digital works, recorded in NFT. The acronym stands for non-fungible token: a type of cryptographic token on the blockchain platform that represents a unique digital or real asset, and can also be used to exchange digital works with guaranteed uniqueness. As stated on the singer-songwriter’s website, a digital work in NFT is digitally signed by the artist who created it, which makes it different from other seemingly identical ones in circulation, just as an authentic, signed painting is different from a copy of it. Mahmood is one of the first Italian artists to experiment with NFTs with the support of Art Rights and AmaZix.

Mahmood, pseudonym of Alessandro Mahmoud (Milan, 1992), an Italian singer-songwriter, has been climbing the ladder of success since 2017. He achieved notoriety in 2017 when he ranked i second in the 2017 Summer Festival. In September 2018 his first EP Gioventù bruciata is released , which contains the single Uramaki with which he won the Italian Music Festival 15 web contest. Then the success of Soldi with which he won the 69th edition of the Sanremo Festival.

Last September the new record project, Ghettolimpo and the summer tour. Mahmood decided to transform the characters of this his second album into digital works, involving, first Lettergram (already curator of the album’s graphics) in the creation of a series of video animations and then Art Rights and AmaZix to turn them into NFTs. Once finished, the works were offered for sale on the official website in limited copies.

The collectible digital works are available exclusively on the official website https://nft.mahmood.it/ in limited copies, each traceable to a digital certificate that ensures its absolute uniqueness.

“I have always been interested in digital worlds,” says Mahmood, “and I was intrigued to try experimenting with NFTs: this is how the special animations for my characters on the album were born, taking a new artistic and creative form.”

“After the entry of art, the time has come for great music, an innovation that of NFTs that opens new scenarios to collectibles, to fans of one of the greatest Italian artists Mahmood,” says Andrea Concas, CEO of Art Rights.

“Combining NFT technology and the best Italian creativity in the field of music and design required a not inconsiderable effort of the various teams working in concert on this operation, which I thank: it was not easy to manage the many technical and regulatory challenges posed by this completely new medium,” testified Paolo Anziano, founder of AmaZix.

Pictured is a detail of the cover of Ghettolimpo.

Mahmood lands in the world of NFT. Characters from the album Ghettolimpo become digital works

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