Home Bitter Home, the artist's project that mocks the cheesy good vibes from social

An art project that takes its cue from the world of motivational quotes to turn their meaning upside down and transform them into de-motivational mottos. This is the goal of Home Bitter Home, the series by young Alessandro Monestiroli, a fledgling artist who comes from the world of advertising and has brought his project as part of a series of small events dedicated to art in Milan.

Monestiroli’s idea is that the phrases, now found everywhere on the web, put out to motivate the recipients (or at least so in the intentions) are increasingly empty of meaning: it is therefore necessary to revise their meaning. Here then Monestiroli intervenes, with irony and cynicism, to propose his détournement expressed in contrast with colorful LED signs, inspired by the pop, shouted and carefree world of the neon tubes of the 1950s and 1960s.

“But do millions of people on the face of the Earth really entrust their happiness to a poster that reads, ’LIVE, LAUGH, LOVE’? Can they really forget their insecurities, and live each day filled with renewed motivation, because a picture tells them to?” This is the question the artist asks. There is no shortage of answers: "There, that motivation I have never been able to find in a poster, on a pin, or in a slogan posted on Instagram. How envious. So I asked myself, what would happen if instead of wanting to motivate myself at all costs I decided to de-motivate myself? To remind myself every day that TRUTH, LOVE, TRUST and POSITIVE VIBRATIONS are just words if we don’t put ourselves out there to change ourselves and the things around us? Et voila, from those same middle-class fancy claims that can be found on the shelves of any provincial Maison du Monde, something was born that was primarily meant to make me think about this issue, but with that healthy dose of irony and desecration that makes life more interesting."

The choice of thebright sign was due to the fact that if you have to shout a cynical and arbitrary truth at someone, without anyone having asked you for anything, you might as well do it in the most flashy, colorful and timeless way possible. “And so,” the artist concludes, “what could be more fascinating and timeless than a neon sign? Suspended between the past and the future, iconic, and always ready to scream in your face, ’FUCK YOU KAREN, YOU AND YOUR GOOD VIBES!’ But in a reassuring, enveloping flamingo pink light.”

Compounding the Home Bitter Home series are a series of English phrases with puns: from the simplest “Bad Vibes” and “Live Each Day as the Last” (i.e., “Live Each Day as if it were the Last,” but followed by a sad little face: who really wants to live the last day of their life today?) to puns like “BeLIEve” (“Believe” with the word “Lie” underlined) or tRUST (“Trust,” “trust”, and “rust,” “rust”), and again PAIN au chocolat that exploits the ambiguity of the word “Pain,” whose meaning is different in French (“bread”) and English (“pain”). Not forgetting, of course, the title of the series, with the adjective “sweet,” “sweet,” of the classic saying, becoming simply “bitter,” “bitter.” And as the warm season is upon us, and with it all the load of posed photos on Instagram accompanied by the most trite and stupid phrases that multiply in summer, Monestiroli’s project tries to put up a barrier. For those who would like to learn more about her work in detail, the Bitter Home project recently got an Instagram account: @home.bitter.home. That awaits many new followers.

Bitter

Alessandro Monestiroli,Bitter Home (

Alessandro Monestiroli,Bitter Home (

Alessandro Monestiroli,Bitter Home (

Alessandro Monestiroli,Bitter Home (

Alessandro Monestiroli,Bitter Home (

Home Bitter Home, the artist's project that mocks the cheesy good vibes from social

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