And now in Florence there is even a monument to the tourist in Piazza della Signoria.... !

A monument to the tourist has appeared in Florence, in front of the Palazzo Vecchio in Piazza della Signoria. A marble work depicts four tourists in the typical attitudes of the thousands who visit the city each year: one with shopping bags, one taking a selfie with a selfie-stick, two sitting uncomfortably. The point is that it is. a nonexistent monument. Those who go to Piazza della Signoria, in fact, will not find the work: it is a precise and accurate fiction in virtual reality, which the author, artist Giacomo Costa, shared on his Facebook account yesterday lunchtime.

“Contemporary art in Florence, the monument to the missing tourist”: this was his laconic comment. Obviously many people commented on the video thinking it was a real work, so realistic was the video(which you can see at this address). But Giacomo Costa is not new to this kind of work: in fact, he is an artist who makes much use of virtual and reconstructions in his works, which he has also exhibited in important contexts (at the last Photolux Festival in Lucca, in Venice at Palazzo Fortuny, at the Palazzo Ducale in Genoa, at the cloisters of San Domenico in Reggio Emilia and also in several foreign galleries). Costa’s works are also regulars at Arte Fiera in Bologna (in 2019, his gallery, Guidi&Schoen, had mounted an exhibition comparing his works with those of Andrea Chiesi).

In short, Florence is still the center of attention: after the controversy over Liu Ruowang’s wolves and those over Chiara Ferragni, we are back to discussing the city’s central places with a work that places, in Florence’s central square, in front of the symbol of the Florentine civitas, what in recent years has become one of the main protagonists of the city’s life as well as one of its major economic players. The tourist, precisely.

Pictured is a still from the video with the fake monument.

And now in Florence there is even a monument to the tourist in Piazza della Signoria.... !

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