Popular on Netflix mini-series about Lupin set in the Louvre: way to promote the museum?

These days, the mini-series Lupin, which revisits the story of the world’s most famous thief in a new light, is all the rage on Netflix: it tells the story of a young boy, French-Senegalese Assane Diop (played by the highly acclaimed French actor Omar Sy), whose life is turned upside down after the death of his father Babacar, who committed suicide in prison after being accused of a crime he did not commit (the theft of a necklace that belonged to Marie Antoinette). Diop will find an opportunity for revenge twenty-five years later, taking inspiration from the novel Arsenio Lupin, the Gentleman Thief by Maurice Leblanc given to him by his own father.

One of the peculiarities of the mini-series lies in the fact that many scenes are set in the Louvre: the protagonist Assane Diop, in fact, in order to investigate what really happened to his father, will pretend to be a cleaner at the French museum and then a wealthy art collector in order to learn the background of the theft that irreparably changed his life. A contemporary reinterpretation of the character created by Leblanc from 1905: like the Lupin of the novels, Assane Diop is an educated, gentlemanly thief who does not resort to violence and uses his ability to pretend to be a different character each time. And his goal is to pull off a theft from the Louvre in order to discover the truth about what happened to his father.

There are several themes in the series: class differences (Assane’s father’s accusers are in fact a powerful and wealthy French family), racism, flaws in the justice system, the relationship between father and son, and more. The play, an all-French production conceived by George Kay and François Uzan, is directed by Louis Leterrier, Marcela Said, and Ludovic Bernard, and stars, along with Omar Sy, Ludivine Sagnier, Clotilde Hesme, Nicole Garcia, Vincent Londez, and Hervé Pierre. Lupin is currently in the top ten in several countries (including Italy): all publicity for the Louvre, since part of the events take place in the French museum. Could promoting itself through series or television productions therefore be something museums can aspire to?

Popular on Netflix mini-series about Lupin set in the Louvre: way to promote the museum?

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