One year after reopening, Troisi Cinema wins award as Italy's single-screen cinema with record attendance

Cinema Troisi won the Golden Ticket of Italian Cinema for having the highest number of moviegoers in the 2021-2022 cinema season in the absolute single-screen category, registering more than 60,000 admissions. The award was presented in Sorrento as part of the 45th edition of Le Giornate professionali di cinema promoted by ANEC and ANICA. Only a year after reopening after more than a decade of neglect, the award testifies to the great success of Cinema Troisi. The latter was reopened thanks to thePiccolo America Association, which proposed a new management of the cinema exercise, with the aim of making it a vehicle for a renewed communicative and aggregative method.

“Today we can only say thank you precisely to the more than 60,000 people who gave life to the Troisi’s audience,” said Piccolo America President Valerio Carocci. "We believe that a new theater model is not only possible, but necessary. We have the urgency to protect independent theaters not linked to the big circuits, as well as the need for a strong dialogue with distributors aimed at the enhancement of multi-programming, giving the opportunity even to small films to be shown on the big screen, to viewers to meet these works and to small theaters to reverse a course that until now has led on a large scale only to the closure of facilities. Never before have we seen the need to build an identity for cinema exhibition that goes beyond the ordinary programming of films, and is shaped in the relationship with the territory and its community.“ He adds, ”Cinema Troisi’s audience is young, active and present: a result of the work done first of all with the summer project of Il Cinema In Piazza, spread throughout the center and suburbs of Rome. For eight years now, the film festival has supported an idea based on totally free and accessible screenings for all, which has proven to have built a new paying audience for first-run films at the Troisi."

"Also decisive has been the presence within the movie theater of astudy room, the first in Italy open 24 hours a day, 365 days a year, completely free and attended in one year by more than 90 thousand people. Aula studio that has enabled the Troisi to boast an extremely young theatrical audience, noting that about 60 percent of the Troisi’s audience is under 35, and 70 percent of that is under 27. Data recorded during the 1,860 film shows on the bill in one year, only 2 percent of which were accompanied by guest appearances," added Federico Croce, general manager of the Piccolo America.

"There have been many activities and strategies adopted to diversify the offer, attract a diverse audience and create a sense of belonging: from multi-programming to original language screenings, from the creation of constant formats and appointments to diversification of ticket prices, all accompanied by a food and wine offer characterized by local excellence," concluded Giulia Flor Buraschi, vice president of Piccolo America. “Therefore, we cannot but note with great enthusiasm how the Troisi experience has led to the diffusion in other theaters and circuits of more screenings in the original version, the organization of morning retrospectives, including free ones, meetings with guests, as well as the announcement of the opening of study rooms in other cinemas. Heartfelt thanks go to the incredible staff of Cinema Troisi, the national and international guests who introduced the screenings, all the distribution houses of the programmed works, and again to our wonderful audience.”

One year after reopening, Troisi Cinema wins award as Italy's single-screen cinema with record attendance

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