Can running become a visit to an open-air museum? That’s the idea of the Finnish brand Suunto, the world leader in GPS sports watches, which has launched Suunto Street Art Run, or a series of running routes in Italian and European cities (Turin, Barcelona, Munich, Lyon) to discover by running the works of street art.
Suunto has therefore created new and exclusive tours dedicated to runners so they will not stop training, even in the current health emergency, and admire art under the open sky. Seven guided routes, ranging from 5 kilometers to 21 kilometers, in the cities mentioned, passing through former disused factories decorated with spectacular murals and painted staircases.
In Italy, the choice fell on Turin, as Laura Paolini, Suunto IT marketing manager, explains, “Murals are an art form capable of completely transforming the face of a city: all it takes is the talent and vision of a street artist armed with colors to transform the anonymous walls of a building into windows to unexpected worlds. Without a doubt, Turin represents an exceptional example of this transformative power of street art.” “Added to this is the fact that historically Turin is the city that symbolizes Italian industry and full-blown factories,” Paolini continues. “Today it is a very different reality, but one that preserves the architectural evidence of this recent past, which it has been able to wisely reconvert into areas dedicated to citizens. Just think of Dora Park, the starting point of our city itinerary, which stands in an area of 456,000 square meters where until the 1990s the factories of Fiat, Michelin and Officine Savigliano operated (the Orient Express wagons were born right here) and which instead today represents one of the city’s largest green lungs, dedicated to all outdoor activities. Not a traditional park, but something like a huge open-air art installation where you can be enraptured, in every corner, by the shapes and colors of the works of Italian and international artists.”
Turin 23 km. A running tour that touches 18 art areas, from Parco Dora, a post-industrial urban park to the center of Turin, home to Italy’s first open-air street art museum with more than 147 works.
Munich 10 km and 17 km. Two routes in the city center and along the railway, passing in front of the MUCA and along the Isar River. Bridges and walls are signed by internationally renowned artists. Historically, the European graffiti movement was born in Munich itself in the 1980s.
Barcelona 5 km and 10 km. Starting from the mural in the Arnau Gallery, through the Gardens of the Tres Xemeneies, the Jardins de Walter Benjamin and the secret work in the Gothic Quarter to B-Murals, the Spanish capital holds breathtaking thrills.
Lyon 6 km and 17 km. From large wall paintings to delightful cafes to creative works along stairways, a simple tour through Lyon touches on the longest route to 12 art areas.
Read more: www.suunto.com/streetartrun
Street art and running: can running be a visit to an open-air museum? |
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