UniCredit announces its strategy to make art accessible to all and launches the new UniCredit Art Collection website (at this link), which for the first time will open the bank’s doors to the world. A collection that includes more than two hundred works and more than one hundred artists from collections in Austria, Germany, and Italy: Giacomo Balla, Georg Baselitz, Pizzi Cannella, Antonio Donghi, Dan Flavin, Jakob Gasteiger, Hans Hartung, Axel Hütte, Cornelius Völker, and Walter Pichler are just some of the names featured. The collection spans various periods, from Old Masters to a modern international dimension with works from the second half of the 20th century, with strong territorial ties closely linked to the historical roots of each geographical area in which UniCredit operates.
Digital is a key part of UniCredit’s transformation journey, and the intent of this new platform is to leverage the bank’s digital infrastructure to share masterpieces with a wider audience and make the bank’s artistic heritage accessible. The online gallery also includes an educational section aimed at both children and adults to learn about the artists in the collection and their works.
This is complemented by a program of exhibitions, thematic collections, artist interviews, and updates on exhibitions and museum loans. UniCredit’s artworks are displayed in offices, branches, and museums around the world, and in the first half of 2023 UniCredit managed six short-term loans with six different institutions across the country, involving twenty-six artworks. UniCredit has also entered into a number of sponsorship agreements with high-profile art institutions, including the Arena in Verona, the Filarmonica della Scala in Milan, and the Teatro San Carlo in Naples.
To celebrate the launch of this strategy and the digitization of its art collection, UniCredit has brought together a selection of works for an exhibition entitled Inversamente. The exhibition curated by former MAXXI 2016-2023 (National Museum of XXI Century Arts) Director Bartolomeo Pietromarchi ranges from art from the early 1960s to the beginning of the new millennium, juxtaposing works by some of the major players in the modern and contemporary art scene, such as Hans Hartung, Mario Schifano, Gerhard Richter and Shirin Neshat.
“UniCredit’s new initiative sharing its vast art collection reflects its key mission to support local communities by promoting arts education and supporting artists and arts institutions around the world. With one of the largest corporate collections in Europe, UniCredit is uniquely positioned to unlock a treasure trove of masterpieces for the general public to explore and appreciate,” said Curator Pietromarchi.
Image: Ruth Beraha, To Me the Eyes (2021; hand-blown and folded neon lettering, mounted on Dibond, 35 x 120 x 11 cm; UniCredit Art Collection). Photo by Sebastiano Pellion of Persano.
Online UniCredit Art Collection, the new site to discover the bank's large art collection |
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