Drift artist duo makes deconstructed Barbie

In anticipation of the theatrical release of the new film Barbie directed by Greta Gerwig, which tells the story of the Barbie doll who lives in Barbie Land and is kicked out of the country because she does not look perfect, thus deciding to leave for the human world in search of true happiness, the artist duo Drift deconstructed the famous doll and then merged its elements and reassembled them into a new small-scale work entitled Materialism Barbie. The duo shared videos of the creative process on Instagram: Barbie’s body parts are divided and shaped into rectangular blocks, then these blocks arranged within a white frame in a new composition.

“2023 is the year of Barbie mania,” the duo wrote on the Instagram post. "As part of our Materialism series of works, we deconstructed the iconic toy and can confirm: life in plastic is still fantastic." The duo is recently tackling a research project on materialism, analyzing how people interact with everyday man-made objects. “Everyday products such as cars, pencils or watches were reduced to the specific raw materials they are made of and then shown as rectangular blocks,” Louise Snouck Hurgronje, who represents the artist duo, explained to Artnet news Louise Snouck Hurgronje. And the deconstructed Barbie is part of this project.

Image: DRIFT, Materialism Barbie (2023). Courtesy of the artists

Drift artist duo makes deconstructed Barbie

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