Damien Hirst raised 3.3 million euros for Save the Children charity

3.3 million euros: this is the amount of money that Damien Hirst (Bristol, 1965) raised through the charity campaign launched in mid-September with the support of the Prada Foundation to support Save the Children’s Rewrite the Future project. The project, as we recalled on these pages, aims to help Italian children from disadvantaged backgrounds affected by school closures during the coronavirus emergency.

Hirst raised the considerable sum by putting up for sale two new prints, Fruitful and Forever, specially designed and distributed in limited editions: these are works made for the Cherry Blossoms series, all dedicated to the plant world and inspired by the art of Pierre Bonnard, Claude Monnet, Vincent van Gogh, and Georges Seurat. The two prints reproduced details of the works in the series seen up close. All proceeds were donated to Save the Children.

The idea behind the project, explained Fondazione Prada enthusiastically adhering, was to promote fundraising “in the belief that education and culture represent a driving force for the development of new generations, especially at a time of crisis and uncertainty.”

The British artist is very pleased with the remarkable achievement. “It’s amazing,” he commented warmly, “what we can all do together to raise money for an important cause. It all makes me really happy and I hope you are too. Thank you to everyone who bought in, shared the love and supported this project in every way possible.”

Damien Hirst raised 3.3 million euros for Save the Children charity

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